With over 100 years of expertise, we don’t just build roofs—we build trust. At Standard Roofing & Restoration, we’ve been the premier choice for residential and commercial roof repairs and replacements across southeastern Wisconsin. Thanks to our commitment to quality craftsmanship, top-tier products, and customer-first service, we’ve continued to offer long-lasting and reliable roofing solutions that people know to call on. No matter the size of the project or complexity of the roofing system, we strive to be the dependable local contractor that always has you covered.

mission and values puzzle

Our Mission

At Standard Roofing & Restoration, our mission prioritizes customer needs above all else, with a promise to always deliver solutions with integrity, honesty, and excellence. We are dedicated to so much more than just roofing—we are committed to protecting the sanctity of homes and the lives of the people within them.

As a locally owned and operated business with strong ties to the community, every interaction reflects the care we’d offer loved ones. With unwavering effort, we redefine home restoration, driven not just by what we do, but why we do it. We stand by our strong values to guarantee high-quality results you can always count on.

Our Values

Reliability

We understand how important a high-quality roof is for safeguarding your home. That’s why our roofing solutions are always reliable, long-lasting, and promise protection.

Quality

Thanks to our knowledgeable roofing professionals who only use industry-leading techniques and premier products, our roofing services don’t just look good—they’re always built to last.

Honesty

From the get-go, we like to be open, honest, and communicative with all of our customers. Our dedication to transparency will have you feeling informed and worry-free throughout the process.

Professionalism

With years of roofing experience under our belt, we’ve seen and worked on it all. That means regardless of your unique roofing system or property size, we’ll handle it expertly and thoroughly.

Community

After being located in Wisconsin for over a decade, we are proud of the strong community we’ve fostered, and we pledge to continue to make a positive impact on the lives of those around us.

Integrity

We don’t just follow the standard—we set it. In order to lead by example, we always adhere to strong moral and ethical principles that ensure services you can trust.

Our Story

Standard Roofing & Restoration was founded in 1901 by Charles Walter Freuden and started as a small shop located in downtown Milwaukee. Thanks to generations of dedication and expertise, the business grew steadily over the years as it was passed down the family tree, until 2017, when Jake Wycklendt, a family friend and experienced roofer, took over. He opened our Wauwatosa office in March 2021, where he and his team continue to honor the legacy of excellence to this day.

charles & Emma
Charles and kid

Don’t Just Take Our Word For It!

At Standard Roofing & Restoration, client satisfaction is our top priority. We are committed to providing high-quality roofing solutions and excellent customer service that consistently exceeds expectations. Just take a look at the five-star reviews from our satisfied customers to see why homeowners and businesses around southeastern Wisconsin continue to choose us for their roofing needs.

Opening Hours

Mon – Fri

Sat – Sunday

6:30 AM – 8:00 PM

8:00 AM – 6:00 PM

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WE’RE YOUR LICENSED & iNSURED SOUTHEASTERN WISCONSIN ROOF REPLACEMENT PROFESSIONALS

Looking for professional roofing repair and replacement services in your area? Look no further than Standard Roofing & Restoration! Our team of expert roofers is dedicated to providing top-quality services to homeowners and businesses alike.

If you’re in need of roofing repairs or replacement, don’t hesitate to contact us for a free consultation! Fill out our online form on this page to get started, or give us a call at (262) 212-5853 to speak with a knowledgeable representative. Our team is standing by, ready to assist with all your roofing needs.

standard trucks